A new trademark application for the SHEINSIDE brand has been filed by Roadget Business PTE. LTD. This new trademark covers a broad range of products including apparel and accessories. This new venture aims to be a one-stop-shop for fashionable ladies in Singapore. However, there are a few things to look out for.
The Future of Roadget Business
Despite the recent increase in online retail sales, The Future of Roadget Business is uncertain. The company is considering shifting its corporate domicile to the U.S. and filing an IPO. In order to do so, Xu may have to change his citizenship, but it could help her bypass the Chinese government’s strict rules on offshore IPOs. Roadget Business Pte, a Singapore-registered company, currently lists Xu as its representative. It also operates Shein’s global website.
Roadget also owns the trademarks of Guangzhou Shein International Import & Export Co Ltd. It acquired Shein after it was involved in an intellectual property dispute with global brands. The company has centres of operation in major markets like China and Singapore, but did not respond to Reuters’ questions about its headquarters location.
The Future of Roadget Business is uncertain. With its business model largely reliant on cross-border e-commerce, the company may face a slowdown in its growth. Its high growth in recent years has been fueled by Western consumers and tax breaks, but its pace of expansion is slowing down.
Roadget also owns a company in China, Guangzhou Shein International Import & Export Co Ltd, which was once embroiled in a string of intellectual property disputes with global brands. Shein’s LinkedIn profile lists Singapore as its headquarters, but the company did not respond to Reuters’ questions. The company has centres in major markets worldwide.
