How to Increase Your Tech Recruiting Revenue without a lot of Work

Even the most well-oiled, highly-profitable technology company can lose money. With so many startups and small businesses flourishing online, it’s no wonder that businesses of all kinds are looking to leverage their online presence to attract new business and retain customers. The problem for many companies is that their current SEO and digital marketing efforts are simply not enough. It might be a great location, an engaging website, or even a series of user-friendly apps that keeps potential customers coming back time and time again — but if these factors aren’t enough to drive sufficient revenue, why should a potential customer make the leap? In order to increase your revenue while still keeping operational costs as low as possible, you need to figure out what works for you and your business model. Fortunately, there are plenty of ways you can increase your tech recruiting revenue without having to overhaul your entire marketing strategy or build an expensive web app.


Use Salary Negotiation to Increase Tech Recruiting Revenue
One of the best ways to increase your tech recruiting revenue is to use salary negotiation skills to your advantage. Negotiating pay can be an uncomfortable process for employees, but it’s one that has to be done in order to increase your company’s bottom line. The best way to go about this process is to first identify what salaries you need to be competitive in your industry and then discuss pay levels with your direct reports. Keep in mind that you don’t want to make all of your employees’ salaries equal, but rather something that drives a greater return on your investment in the form of higher-quality employees. If you have a large enough company to warrant a salary negotiation, the first step is to respectfully but carefully talk to each individual employee about what their salary expectations are. Once you’ve got a sense of what each employee is comfortable paying, you can use that information to inform your salary negotiation strategy.


Create Great Content to Attract Quality Employees
A great way to increase your tech recruiting revenue is to create engaging content that users will find valuable. After all, if users aren’t coming back again and again to your site, they might as well be looking somewhere else. To create engaging content, you need to keep in mind that people are searching for information, not just a single article. Therefore, it’s important to include relevant and useful information in your content to keep your visitors on-site longer. You also need to make your content action-oriented and engaging so that potential employees find it useful and engaging, too. To start creating engaging content, you’ll want to consider what types of content are most useful to your audience. There are many different types of content, and you want to make sure that you’re providing value to your visitors — not just spamming them with irrelevant content. For example, if you want to increase your tech recruiting revenue, you might want to create guides on how to create a professional website, how to set up a business email account, or how to find a job in your field. You might also want to create blog content that’s relevant to your industry and your job, like How to Find a Job in Your Field or How to Plan a Successful Company Visit.


Become an Influencer in Your Industry
Becoming an influencer in your industry is another great way to increase your tech recruiting revenue. By creating content that wins over your target audience, you can become an authority in your industry and earn money from your influence. To create and grow an influencer base, it’s important to understand your target audience and what they want to see. For example, if you want to increase your tech recruiting revenue, you could become an influencer for job recruiting websites, like Careers360.com or Indeed.com. By creating and posting relevant, useful content, you can quickly build an online reputation as a trustworthy source of information. Once you have an influencer base, it’s time to turn your attention to gaining followers. By connecting with your target audience on a deep level, you could find that certain individuals are eager to follow you and your content, driving more traffic to your site and boosting your overall revenue.


Don’t Forget About Video Marketing
Video marketing, like the other forms of marketing we’ve discussed, is incredibly effective when used the right way. By creating engaging, user-friendly videos that target your audience, you can increase your tech recruiting revenue without having to spend a lot of money on advertising. Like other types of marketing, you want to think about your videos as a tool to add more value to your visitors. By creating engaging and useful video content, you’ll be more likely to drive potential hires to your company and keep them around longer, which increases your chance of future revenue. To create engaging and useful video content, you’ll want to keep in mind that your visitors are searching for information, not just a single article. Therefore, it’s important to include relevant and useful information in your video content to keep your viewers on-site longer. You also need to make your video content action-oriented and engaging so that potential employees find it useful and engaging, too.


Create a Smart Job Board that Drives Quality Traffic
The best job boards are the ones that are user-friendly, have relevant job postings, and are organized in a well-defined way. These types of job boards are great for recruiting new employees because they make the process quick and easy for candidates. To best promote your job postings, you’ll want to create a smart job board that has the features you mention above. For example, if you want to increase your tech recruiting revenue, you’ll want to create a job board optimized for mobile devices. By building your job postings into mobile-friendly web pages, you make it much easier for potential candidates to find your job openings.


Bottom Line
Even the most well-oiled, highly-profitable technology company can lose money. With so many startups and small businesses thriving online, it’s no wonder that businesses of all kinds are looking to leverage their online presence to attract new business and retain customers. The problem for many companies is that their current SEO and digital marketing efforts are simply not enough. It might be a great location, an engaging website, or even a series of user-friendly apps that keeps potential customers coming back time and time again — but if these factors aren’t enough to drive sufficient revenue, why should a potential customer make the leap? Use salary negotiation skills to increase your tech recruiting revenue, create engaging content that users will find valuable, become an influencer in your industry, and create smart job postings that are user-friendly and relevant to your industry. By using these strategies, you’ll be well on your way to increasing your tech recruiting revenue.